Economic Impact

Reinventing Metro will drive economic growth, help employers attract and retain employees, make our region more attractive to new businesses and improve quality of life for everyone.

Job Access Improvements

Full implementation of Reinventing Metro will mean:

  • 20,000 more jobs accessible by Metro
  • 740 more employers accessible by Metro
  • $850 million in total wages accessible by Metro
  • 50% of Hamilton County jobs reachable through 24-hour service
  • 10,000+ employers with 24-hour service



Learn more by reading some of the research that has informed the Reinventing Metro plan:

UC Economics Center Economic Analysis of Reinventing Metro: The University of Cincinnati Economics Center studied route improvements, expanded service and the economic impact of operations and capital improvements to provide an update to peer city analysis. (11.13.2018)

AECOM: Reinventing Metro: The Connected Region: AECOM was tasked with analyzing the Reinventing Metro Process, Regional Bus Network, Fare Policy, and Revenue Allocation, Access Service, and Economic Impacts. (11.13.2018)

EY Business Assessment: A third-party, comprehensive financial assessment commissioned by the Transportation Business Coalition, a partnership of the Cincinnati USA Regional Chamber, the Cincinnati Business Committee, and the Cincinnati Regional Business Committee at the request of SORTA. 

UC Economics Center Study: A study that ranked us #1 in efficiency among our peer transportation cities.

Reinventing Metro Development Study: In early 2017, we received a report from consultant AECOM, illustrating options for improving our system if additional funding were available for services in Hamilton County.

Metro Futures Task Force: The task force concluded that SORTA's funding was unsustainable.

2016 Public Opinion Survey: Transit Services Funding Priorities: Conducted from Feb. 8-11, 2016, by Fallon Research & Communications, Inc. with responses from 404 Hamilton County residents. The survey found that 92% believe transit supports the economy and quality of life; 79% see benefits in expanded transit.