Metro News

Cincinnati Metro unveiled the first of its newly designed bus stop signs, marking the launch of a countywide effort to replace 3,700 signs across Hamilton County over the next 24 months. The project modernizes an aging signage system and represents a major investment in improving the rider experience as part of Metro’s ongoing Reinventing Metro plan.

In addition to input from Metro’s operators and riders, Metro collaborated with design students and faculty from the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP) to enhance the look and functionality of the new signage. The design ensures information is easier to read from a distance and consistent across all locations, reinforcing Metro’s commitment to a more user-friendly transit experience.

The new design features larger, more legible route numbers, a simplified information layout, and improved color contrast and reflective materials for enhanced visibility day and night. Each sign also includes a QR code that connects riders directly to bus schedules and trip planning tools.

At key stops, Metro will also install digital signage providing real-time information on upcoming service, giving riders greater confidence in trip timing and connections.

“These new signs represent a major step forward in how we communicate with our riders,” said Brandy Jones, Metro Chief Communications and Marketing Officer. “They’re designed to be clear, visible, and easy to understand, making it simpler for people to navigate our system with confidence. Projects like this are made possible through strong partnerships and collaboration across local, federal, and community organizations committed to building a better transit system for everyone.”

Funded in part by federal transportation dollars, including funds helped secured by U.S. Representative Greg Landsman, the project goes beyond new signage to include the installation of 400 new benches and 200 new shelters across Hamilton County. Together, these improvements are designed to make waiting for the bus more comfortable, safe, and convenient, while creating a more consistent, accessible, and rider-focused experience across the entire transit system.

Metro celebrated the first installation of the new bus stop signs with remarks from Metro Board Chair Blake Ethridge, Metro CEO Andy Aiello, U.S. Representative Greg Landsman, Hamilton County Commissioner Alicia Reece, and DAAP Dean Dr. Stephanie Pilat. The event showcased the first completed sign and highlighted the investment taking place in neighborhoods across Hamilton County.