Sep 7, 2017
MILLER LITE® KICKS OFF FOOTBALL SEASON WITH FREE RIDES FOR BENGALS FANS
Miller Lite Free Rides® Available on all Metro Bus Routes for Bengals Home Opener
CINCINNATI (August 31, 2017) – For the third season, the Original Light Beer is providing safe and free rides to Bengals fans on game day. In partnership with Cincinnati’s Metro transit system and Stagnaro Distributing Inc, Miller Lite will give away free rides on all Metro bus routes on Sunday, September 10.
“As a company, MillerCoors believes that drunk driving is preventable and is committed to making sure football fans in the Bengals community can enjoy Miller Lite and game day responsibly,” said Diane Wager, alcohol responsibility manager for MillerCoors. “Through continued partnerships with Metro and Stagnaro Distributing, the Free Rides program lets fans enjoy games while providing a safe and free transportation alternative.”
The Cincinnati Bengals kick off their season on Sunday, September 10 at 1 p.m. Miller Lite Free Rides will be available for fans heading to and from Paul Brown Stadium on all Metro bus routes beginning at 7 a.m. to midnight. Route and schedule information is available at www.go-metro.com.
“We’re excited to partner with Miller Lite once again to offer free bus rides on game-day,” said Dwight A. Ferrell, Cincinnati Metro CEO & General Manager. “Our top priority is always the safety and security of our customers, so we’re pleased to provide Bengals fans with an easy and convenient way to enjoy the home opener.”
“We’re proud to be partnering with Miller Lite and Metro to bring Free Rides back to Cincinnati for the Bengals’ home opener,” said Mike Stagnaro, CEO, Stagnaro Distributing. “We hope people will make a plan and let the Free Rides program be their designated driver on game day to keep our roadways safe.
As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, we aim to implement impactful programs to prevent drunk driving in every market where we sell beer. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.
Since the Free Rides program’s inception 29 years ago, safe rides have been provided to more than 5 million people in 26 cities. Over the past two football seasons, Miller Lite provided more than 41,000 free rides to Bengals fans. The program has earned the full support of state and local law enforcement and is part of MillerCoors overall commitment to preventing drunk driving.
Throughout the 2017-2018 professional football season, Miller Lite Free Rides will also be offered in Atlanta; Nashville; and Philadelphia. For more information, visit www.MillerLiteFreeRides.com.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.