Miller Lite kicks off Bengals season with FREE rides on Metro
CINCINNATI (September 12, 2016) - The Original Light Beer is teaming up with Cincinnati's Metro transit system to provide Bengals fans with safe and free rides to and from Paul Brown Stadium.
In partnership with Stagnaro Distributing, Inc., Miller Lite Free Rides will be available on all Metro bus routes on Sunday, September 25 from 7 a.m. to midnight.
"We're proud to continue our partnership with Metro," said MillerCoors Alcohol Responsibility Manager Diane Wagner. "At MillerCoors, we believe that drunk driving is 100 percent preventable. Our flagship Free Rides program encourages fans to enjoy the game responsibly while keeping local roadways safe."
The Cincinnati Bengals first home game kicks off on Sunday, September 25 at 1:00 p.m. Miller Lite Free Rides will be available for Bengals fans on all Metro bus routes from 7 a.m. to midnight. Route and schedule information is available at www.go-metro.com.
"As a transit system, the safety of our customers is always our top priority," said Dwight Ferrell, Cincinnati Metro CEO & General Manager. "Thanks to Miller Lite, Bengals fans will now be able to enjoy the game even more by letting Metro be their designated driver with free rides to and from the stadium."
"Working together with Miller Lite and Metro, we're proud to bring this great service back to our community," said Michael Stagnaro, President at Stagnaro Distributing, Inc. "We hope people will take advantage of the Free Rides program and make a plan to enjoy game day responsibly."
Since the Free Rides program's inception 28 years ago, safe rides have been provided to more than 5 million people in 26 cities. During the 2015-2016 football season, Miller Lite provided more than 23,000 free rides to Bengals fans. The program has earned the full support of state and local law enforcement and is part of MillerCoors overall commitment to preventing drunk driving. During the 2016-2017 professional football season, Miller Lite Free Rides will also be offered in Atlanta; Chicago; Nashville, Tennessee; and Philadelphia. For more information, visit www.MillerLiteFreeRides.com.
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About MillerCoors Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy's Peroni, the Czech Republic's Pilsner Urquell, Canada's Molson Canadian and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as Redd's Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. MEDIA CONTACTS: Courtney Hammerle (312) 854.7520 Courtney.Hammerle@olson.com Marty Maloney (312) 496.5669 firstname.lastname@example.org