Advertising Vehicles Inc. to Sell Cincinnati Streetcar Naming Rights and Advertising
CINCINNATI – The company that’s responsible for the sales of advertising and naming rights on the Cincinnati Streetcar vehicles will now also be selling advertising and naming rights on streetcar station shelters and ticketing kiosks.
The Southwest Ohio Regional Transit Authority Board has approved a 10-year contract with Advertising Vehicles Inc. -- a local firm with a proven track record of transit advertising sales -- to handle the sale of advertising and naming rights for all 18 Cincinnati Streetcar stations. The revenue generated will be used for streetcar operations.
Advertising Vehicles will add electronic advertising panels to some of the streetcar stations as part of the contract.
“After the great response and interest we have received from the business community around advertising on the streetcar, we are excited to give companies the opportunity to extend their brand on streetcar shelters throughout downtown,”said L.V. Semona, Co-Founder & Director of Sales for Advertising Vehicles. “We have received several inquiries already and are anticipating very high demand on these one-of-a-kind advertising assets."
Advertising Vehicles -- which has the contract with SORTA to sell the naming rights and advertising on the Cincinnati Streetcar vehicles -- has sold about $224,000 in Cincinnati Streetcar advertising in advance of the Sept. 9 grand opening of the streetcar system.
About The Cincinnati Streetcar: Scheduled to open in September 2016, the Cincinnati Streetcar is intended to expand transportation options, stimulate development, and enhance livability by connecting downtown, the riverfront and Over the Rhine. The Cincinnati Streetcar is owned and funded by the City of Cincinnati, managed by the Southwest Ohio Regional Transit Authority, and operated by Transdev.
About Advertising Vehicles: Advertising Vehicles is a national advertising sales company based in Greater Cincinnati that specializes in fleet and transit vehicle advertising. Contact: L.V. Semona (513) 554-4700 or firstname.lastname@example.org
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