Local firm to sell Cincinnati Streetcar vehicle naming rights and advertising
Naming rights for the entire streetcar system now available -- Revenue generated will help pay for streetcar operations
Naming rights for the entire streetcar system now available --Revenue generated will help pay for streetcar operations
CINCINNATI – The Cincinnati Streetcar… the most unique advertising vehicle in town.
The Southwest Ohio Regional Transit Authority has announced that Advertising Vehicles Inc. -- a local firm with a proven track record of transit advertising sales -- will handle the sale of naming rights and advertising on the Cincinnati Streetcar vehicles. The revenue will be used for streetcar operations.
- Naming rights are available for the entire streetcar system – all five vehicles -- under a long-term contract with many additional promotional benefits.
- Advertising will be sold for space on the streetcars not included in the naming rights contract. Advertising can be bought on the lower exterior side panels and designated interior spaces including ceilings and floors. The naming rights contractor may choose to purchase these spaces for an additional cost as an option, making them unavailable to other advertisers.
Advertising Vehicles will handle streetcar advertising sales as an extension of its current transit advertising contract with the Southwest Ohio Regional Transit Authority. The Metro bus contract has generated more than $4.6 million over the past 9.5 years, averaging almost $500,000 per year.
“It’s great to see that SORTA has secured a company with the experience and knowledge of the Cincinnati market,” said Councilmember Amy Murray who chairs Cincinnati’s Major Transportation Committee. “I’m hopeful that they will be able to maximize advertising revenue for the ongoing operations of the streetcar.”
“Advertising Vehicles is thrilled to offer Cincinnati area businesses a unique way to truly be woven into the fabric of our city,” said Ken Black, co-founder of Advertising Vehicles. “The Streetcar is going to compound the great energy and excitement that is going on downtown and we have already talked to many businesses that are excited about the possibility to join their brand to this new Cincinnati landmark.”
About Advertising Vehicles: Advertising Vehicles is a national advertising company based in the Cincinnati area. In addition to Cincinnati, the company sells transit advertising in Nashville, Cleveland and Lexington. Advertising Vehicles also sells fleet graphics locally to many of Cincinnati’s best known brands and nationally to companies like Panera Bread Company and Anheuser-Busch. For more information about Advertising Vehicles, visit http://www.advertisingvehicles.com/
Background: Opening in September 2016, the Cincinnati Streetcar connects The Banks and riverfront, downtown and Over the Rhine. The Cincinnati Streetcar is owned and funded by the City of Cincinnati. The Southwest Ohio Regional Transit Authority will manage the streetcar under contract with the City of Cincinnati. Transdev will handle day-to-day operations and maintenance activities under contract to SORTA.