City of Cincinnati Unveils Cincinnati Streetcar Branding
Today, the City of Cincinnati introduced the new branding system for the Cincinnati Streetcar, which is slated to begin operation in September 2016.
CINCINNATI – Today, the City of Cincinnati introduced the new branding system for the Cincinnati Streetcar, which is slated to begin operation in September 2016.
Using the vehicle design and color palette already finalized by the City of Cincinnati, Kolar developed a branding system that includes the logo and guidelines for applying the brand identity on vehicles, signs, stations, operators’ uniforms, website, and printed materials. The logo, which is owned by the City of Cincinnati, is in the process of being trademarked.
New, limited-edition Cincinnati Streetcar “Founders’ Club” cards featuring the new branding were also unveiled. The cards will be good for rides on the Cincinnati Streetcar when operations begin in 2016. (see separate news release for details)
In May, Metro sent a request for proposals to more than 100 firms interested in branding the Cincinnati Streetcar. A team composed of City of Cincinnati and Metro representatives reviewed 18 proposals and selected Cincinnati-based Kolar Design.
The $25,000 cost for the streetcar branding work was paid by Federal funds dedicated to the Cincinnati Streetcar. This work is part of the development of the project and is within budget.
About Kolar Design: Kolar Design is a premier creative consultancy specializing in brand strategy, design and execution. With a unique blend of brand strategy and interpretive storytelling, they create innovative and holistic branded solutions, from identity programs to built environments, for clients around the world. They are passionate about finding new and better ways to connect people, places and brands.
Kolar is certified as an Ohio DBE and WBE and City of Cincinnati SBE, with offices located downtown.
About The Cincinnati Streetcar: The Cincinnati Streetcar will expand transportation options, stimulate development, and enhance livability in and around the center city. The first phase of the system, which is scheduled to open in September 2016, consists of a 3.6-mile loop extending from The Banks to Findlay Market through Downtown and Over-the-Rhine. The Cincinnati Streetcar is owned by the City of Cincinnati and will be operated by Metro.
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