I go*Metro

The goal of the People you know...go*Metro campaign is to increase ridership by personalizing the transit experience. Through testimonials with real people, prospective riders should see themselves as part of a trend: If people I know or people who work at well-known companies ride Metro, it must be a good experience and one that I might be willing to try.

Represented in the 2013 campaign:

Jan-Michelle, Celeste & Asher, TV Host & Active Family                           


                                                                               
  Andy, Meredith & Xela, Car-free Family 

 
 Jai All Day, Radio Host

Dr. Yousuf Ahmad, President & CEO, Mercy Health

 Dr. Santa Ono, University of Cincinnati President

 Robert, Community Volunteer

Dr. O'dell Ownes, Cincinnati State President
 
Jose, Attorney

 


TV and radio advertisements
Click an image to view the video
 
                  

 

Represented in the 2012 campaign:

Bob, a well-known Cincinnati Blogger                           



                                                                                   
  Louise, dunnhumby USA



 
 Travis, U.S. Bank

Eric, National Labor Relations Board

 Tracy, Cincinnati Opera

 Katy, a well-known Cincinnati blogger

 Ping, Great American Insurance Co.

 Rashimi, Fifth Third Bank



                                                                    Dan, owner of Park + Vine

 

 

The campaign began in May 2012 and consisted of:


Outdoor Bus Shelters and Government Square Banners

 




:05 second TV and radio
Click an image to view the video

              


Online and mobile

In August, Metro added radio, outdoor and online spots focusing on the college audience, and in January broke TV and online ads focusing on winter weather.

In 2012, this ad campaign generated more than 6.1 million impressions and helped Metro achieve a 5% ridership increase.

 

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