The goal of the People you know...go*Metro campaign is to increase ridership by personalizing the transit experience. Through testimonials with real people, prospective riders should see themselves as part of a trend: If people I know or people who work at well-known companies ride Metro, it must be a good experience and one that I might be willing to try.
Metro Provides Access to Jobs
Cincinnati Mayor John Cranley and SORTA Chair Jason Dunn talk about Metro's role in providing access to jobs.
Represented in the 2013 - 2014 campaign:
Jan-Michelle, Celeste & Asher, TV Host & Active Family
Andy, Meredith & Xela, Car-free Family
Jai All Day, Radio Host
Dr. Yousuf Ahmad, President & CEO, Mercy Health
Dr. Santa Ono, University of Cincinnati President
Robert, Community Volunteer
Dr. O'dell Ownes, Cincinnati State President
TV and radio advertisements Click an image to view the video
Represented in the 2012 campaign:
Bob, a well-known Cincinnati Blogger
Louise, dunnhumby USA
Travis, U.S. Bank
Eric, National Labor Relations Board
Tracy, Cincinnati Opera
Katy, a well-known Cincinnati blogger
Ping, Great American Insurance Co.
Rashimi, Fifth Third Bank
Dan, owner of Park + Vine
The campaign began in May 2012 and consisted of:
Outdoor Bus Shelters and Government Square Banners
:05 second TV and radio Click an image to view the video
Online and mobile
In August, Metro added radio, outdoor and online spots focusing on the college audience, and in January broke TV and online ads focusing on winter weather.
In 2012, this ad campaign generated more than 6.1 million impressions and helped Metro achieve a 5% ridership increase.